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Archive for May, 2010

Business networking 101 with dean lindsay author of cracking the networking code : networking is key to selling in a down economy and tough times

Business Networking 101 With Dean Lindsay Author of Cracking the Networking Code : Networking is Key to Selling in a Down Economy and Tough Times

How do you build priceless business relationships through networking?  This is an important question to consider because, to a large degree, who you know and associate with determines who you become in life. The most successful, well-rounded and happy people are most often the ones who are best connected to other successful, well-rounded and happy people.  When these people need support or information, they know the right people to call.  
 

It helps to think of networking as a creative process. You are creating ways to serve and to help people progress.  You progress when you help others progress.  Progress is what it is all about.  To crack the networking code, to build priceless business relationships and become a truly effective networker, you need to constantly search out ways to help others progress.  You must position yourself in their minds as a catalyst in their progress, as an agent in their progress, as a Progress Agent .  
 
A nurturing, giving attitude is the cornerstone to Cracking the Networking CODE.  The four letters that make up the word CODE stand for the four steps consistently taken by the most effective networkers to build truly priceless business relationships.  Effective networkers:
 
C:  Create Personal Curb Appeal   Effective networkers feel successful and display a genuine desire to help others progress.  They’re Progress Agents. They look and act the part of someone you would want to have in your corner.  They don’t go to networking events looking for success, they take success with them.

O:  Open Face-to-Face Relationships   Effective networkers connect with new people everywhere they go. They also research the various networking event options and commit to a networking strategy.  They get out and about and reach out.  They proactively open relationships.
 
D:  Deliver Solid First Impressions  Effective networkers know their first impression sets the foundation for all future impressions, and they make sure it’s a good one.  Effective networkers strive to stand out in a positive way in the minds of people they want future contact with.

E:  Earn Trust  
Effective networkers follow up and keep in touch.  They stay involved with the people they meet and earn their trust through a series of progress-based impressions.  They continually find ways to ‘be progress’ for those in their network.  This is where most ineffective networkers drop the ball.

Sure, being in business is challenging.  Sure, people are often pressed for time. 
But here is something else I know for sure: People do business with, as well as help, share information, brainstorm, and give referrals to people they trust and value.  They trust and value people who genuinely care about them and are Progress Agents for their lives.

Crack the Networking CODE.  Be Progress.

Can web design be optimized

Can Web Design be Optimized?

Your web design is the face of your business online. Through designing, you are going to make an impact on your customers. While creating any website, the basic aspects of web design are-

1. Content-The content is the substance of the website and should be relevant to the site. It should target the customers and visitors.

2. Usability-The site should be user-friendly with the interface and navigation system simple and reliable.

3. Appearance-The graphics and text should include a single style that flows throughout for consistency.

4. Visibility of the site-The site should be easy to find via most search engines. Optimization is a process of making something functional and effective. Web design optimization is a continuous process of improving the design to achieve business goals. An optimized web page loads quickly on the client’s system, so your website visitor can quickly get the information they had come for.

The reasons for optimization are varied. These include increasing download speed, increasing its search engine ranking and applying modern web standards.

Now the question arises-whether optimization of web design is possible or not. Here, we are going to discuss the ways for optimization.

1. Optimize Graphics For Web Use-Even today, a large number of people use dial up connection for web use. With slow browsing speed, they don’t want to wait for pages to load. And as a business owner, you can’t afford to loose a single customer. If you have a graphic intensive site, all you need to do is optimize your graphics for web use. Here optimizing means compressing the size of graphics for fast download.

2. Emphasize On Content-Make sure that the content of the website is laid out effectively. If you only concentrate on look and ignore the content, you can’t make an impact on your customers. You need to provide a concise, convincing message and information about your website, if you want your visitors to buy your product or service. Make sure that your content is simple and easy to understand.

3. Install A Navigation System That Compliments Search Engines-Navigation systems are built to help visitors find their way around your website. Therefore, they should be designed carefully to make them search engine friendly. Search engines need a chain of hypertext links starting at your home page that will take them page by page in your entire site. The problem is that if JavaScript and flash systems replace plain hyperlinks, the search engine may not be able to find the underlying pages. You can optimize the flash and images for better use and quick downloading.

4. Emphasize On Color, Shapes And Font Size-Things like color, shape and sizes of font can make a big impact on overall message. Using blue, green, silver, grey as color can create a calm effect. Using rounded corners instead of hard edges within your design can enable a soft and personalised feeling.

5. Keep It Simple- Look at some successful websites like Google that is very simple. Do not use bloated features. Keep your goals as well as visitor’s needs in mind when adding a feature.