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The importance of the marketing department

The Importance of the Marketing department

Whatever the product or service, without a good marketing strategy the product or service would not be known. Marketing would require a lot of creative thinking and successful ideas to be able to launch or re-launch any goods or services.

There are plenty of different jobs available within the marketing department with different teams working on different stages of the products. Each of the department will have their own importance such as market research, benchmarking, business development, business strategy, advertising, design and budgeting.

If a company was launching a product for example; before the launch, the market research team would need to review the market and possibly send out surveys or sign themselves up to consumer opinion websites to gather people’s views about the product idea. Information gathering is the key within this side of the marketing department as any feedback from consumers would allow the company to see whether a product would be feasible or not within the market. Sending out samples for people to test and requesting for feedback is also an effective marketing and information gathering strategy.

Not all product and services can be unique and enter a niche market; there will always be similar products or services around, therefore it is important that the company can stay competitive within the market. The increase in advertising will lead to an increase people’s awareness of the service or product offered by the company as well as getting the brand visually known.

Even when a product or service has been around in the market for many years, it would still need to have some sort of advertising and marketing plan in order for the company to continue being recognised. Without the continuation of a marketing plan the competition may take dominance within the market, therefore it is important that the marketing department is able to come up with new ideas to prevent the company from being left behind within the market.

Overall, the marketing department plays an important role within any business type and without them; the company may not be as successful nor be able to compete with other companies in the industry.

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