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Build a better business plan

Build A Better Business Plan

Focusing on these specific areas will allow you to build a better business plan, therefore developing a more likely chance of being approved for your business loan.

The overall elements in your business plan should not be over detailed or long winded. You should be able to provide a short, precise statement that allows for the reader to be able to convey your message be it about what your business is or what amount of competition you will encounter. Keep each area of discussion between 2 to 3 slides at a maximum.

Begin looking at the executive summary. All too often the big issue here is that the section is over built to be too big. This area often contains over, detailed descriptions instead of be short, sweet and to the point. If it is overly lengthy the loan officer may not even continue to read over your business report.

The second area for concern is often the products or services section.  A loan officer is far less interested in the product you are offering, as they are more interested in the market and what amount of money they will make instead. Be sure to know what market you are in and what the competition looks like. You may believe that there is no competition, but there are always substitutes. Look-alike products are created as soon as a quick selling product hits the shelves. You have to be prepared and show that in your business plan.

Place your main focus on the benefits your customer will receive from your business or service. If you can sell the product or service verbally or simply through a written description you will be better apt to receive your requested loan amount. You also want to focus on your company description. This is the one area where detail can be used. Provide the full details of your business including problems you are preparing for and how you plan to prevent or solve said issues. This makes the loan officer see that you have done your homework about your business and that you are in fact a serious entrepreneur.

Read over your marketing details. You should include what you plan to do to capture the consumer and not focus on the percentage number of consumers that you foresee capturing. Percentages mean nothing with out a plan to bring about those percentages. Most importantly it cannot be said enough, do not underestimate your competition. Know what products are out there and what prices they are offered at. What products seem to sell better than others? Research and knowledge will prove to the loan officer or bank associate that you are on the right track and that you are prepared to begin this business venture.

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