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The law of customer attraction

The Law of Customer Attraction

Most service professionals and entrepreneurs find it difficult to increase their customer base. They often peruse online forums and groups and attend networking events and teleseminars to learn how to stand out in a world that is full of marketing ads. It can be overwhelming and confusing to decide what to do to find customers, and where to find clients. One very successful method is the Law of Customer Attraction.

By now you may have either seen the movie, “The Secret”, or you have heard it referred to it several times by friends and associates. This movie talks about the law of attraction and how to create a path for getting what you want out of life.

Although this is a fairly new movie, the law of attraction has been in place for thousands of years. The movie demonstrates that the law of attraction is dependent upon the energy we release. If we put out a positive energy, we receive positive results. When we put out negative energy, we receive negative results. Although this seems simplistic, you can see it at work in your day to day life.

To utilize this method of attraction in your business, set aside several hours to brainstorm and then create your attraction action plan.

Find a pad of paper and answer four questions:

1. Who is my perfect customer? Make this a long laundry list of everything you can think of that makes up your ideal client. Include characteristics, beliefs, thoughts, motivations or qualities. For instance, is your perfect customer light-hearted, or serious? Does he have a belief that bills should be paid before they are due, or when he has the time? What do they do for work and with whom? Do he have an interest in the success of your business, or does that matter?

2. What does my perfect customer need from me? Your ideal customer will quite often have a similar mission as you, as well as similar values, so ask yourself a series of questions: what keeps you awake at night when you can’t get to sleep, what gets you up in the morning, what is more important to you than anything else, etc. You are looking for motivations and values that you will later use in developing, refining or presenting your products and services.

3. What type of a business owner will I be for my model client? Now that you have identified your ideal client, how do you want to provide your product or service? Why would your perfect client want to work with you, rather than someone else? What makes you special? What would your ideal client expect from you?

Another idea is to ask yourself how you want to run your business. Here you are really describing how your perfect customer will want you to act, be, or do. What boundaries do you need to set in place so that you can best serve your ideal customer?

Finally, list all of the products or services you want to provide for your perfect customer, including how and where you provide them, pricing, sales method, etc.

4. What do I choose to do to better serve my perfect customer? By answering the questions in #1 and #2, you identified your ideal client. In #3, you wrote out how you want to do business and what you want to provide to, or for, the customer. What things did you discover in #3 that you now wish to improve, so that your perfect customer is attracted to you and your business.

As an example, if you identified in #3 that your perfect customer would like some follow up after the sale, and you recognize that you are inconsistent with that, this is an area of improvement. Develop an action plan. Determine what you are going to do for follow up and get the system in place.

By completing these four simple steps, you will attract the kind of clients you want. You will know where to locate them and how to draw them to your business. You will also understand how to complement what your clients seek with the services or products you offer. Finally, you will have developed a plan of action to improve areas in your business that you recognized in the four-step process. Now you are on your way to attracting the perfect customer to you.

Buying mlm leads vs creating your own

Buying MLM Leads vs Creating your Own

In MLM, one of the most important aspects is generating leads. Good lead will help you generate more sales, and more money. Bad leads, however, can point you in the wrong direction. There are two ways to get leads. You can create your own, or you can buy them. Buying leads saves time, but costs money. Also, you can’t be sure if the leads are accurate, because someone else did the research. Generating your own leads can be very time consuming, but since you did the research, you can be confident they’re right. Leads can be used for a variety of different things. As far as internet marketing goes, they are used for sales, list building, subscribers, etc. Leads are extremely helpful, because they give you a target market to focus on. Once you know who your potential customers are, you can focus your marketing efforts on that group. Even though leads are extremely important for your online business, most people don’t want to spend the time and energy getting leads themselves. Because of this, there are quite a few companies that specialize in selling leads. They do the research themselves, and then offer the leads for various markets to online business owners. Buying MLM leads is the easy way out. You’re letting other people do the work for you, so you can’t be sure the leads are accurate. If they aren’t you’ve wasted money and time. Creating your own leads, on the other hand, can be much more beneficial. It might be time consuming, but if you buy bad leads, the amount of time you’ll waste marketing to that crowd is much more than if you had made the leads yourself. Many internet marketers never succeed because they aren’t willing to put in the time to succeed. Internet marketing is all about time. Yes, it’s a great way to earn passive income. However, if you’re not willing to spend some serious time to become successful, you shouldn’t be in internet marketing. If you put in the time to Create your own leads, you’re much more likely to succeed, and you can make them for free as well.